OurSong Partners with Payment Infrastructure Developer Circle to Facilitate Easier NFT Ownership

4 min readMar 13, 2022


The partnership will allow OurSong to provide a seamless experience for users to buy, sell, and own NFTs.

OurSong is thrilled to announce that it is partnering with Circle, a global financial technology firm that provides payment and financial infrastructure for internet businesses and the principal operator of USD Coin (USDC). The partnership will allow OurSong to offer its users an even more accessible way to buy and sell NFTs.

OurSong is a hybrid social media and NFT marketplace platform where everyone can turn everyday creativity into tradable assets and build superfan communities. In plain English — it’s an app where you can make money and friends based on your ideas and creative process.

By using Circle’s payment solutions, OurSong, which launched globally last month, is able to provide an easy-to-use and more accessible way for creators and consumers to buy and sell NFTs.

OurSong’s Unique Advantages

While many NFT marketplaces have complicated processes for buying, owning, and selling digital tokens, OurSong’s platform centralizes NFTs and funds into a singular mobile app. OurSong does not require users to hold a separate cryptocurrency wallet outside the app, and NFTs can be created, shared, or purchased within the OurSong app.

The OurSong app offers an easy-to-use mobile experience that makes NFT ownership and its social and digital benefits as simple as a few clicks on a phone.

NFTs on OurSong, called “Vibes,” build an important layer of social utility that is currently missing in many existing NFT projects. On OurSong, creators can attach content and privileges to each NFT, including access to music, chatrooms, augmented reality experiences, and more. It offers creators, including musicians, artists, and photographers a more equitable way to generate digital creations, monetize their work, and build communities around them.

Benefits of the Partnership

By integrating Circle’s payment rails, OurSong streamlines the process for users, making it more accessible to a broader ecosystem of creators and consumers. On OurSong, users can easily purchase the platform’s in-app credit, OurSong Dollar (OSD), via credit card, debit card, or USDC, and then use it to exchange for NFTs from their favorite creators, without needing to own a separate cryptocurrency wallet.

“Simplifying payment for NFTs is an integral step toward helping creators take advantage of this growing technology,” said Jeremy Allaire, Co-Founder and CEO of Circle. “OurSong’s vision to democratize NFTs for everyday users is exciting for us to support.”

OurSong is Leveling the Playing Field For Talented Creators and Superfans

OurSong believes in the value of NFTs and sees them as a powerful tool for artists to be discovered, monetize their work, and engage with fans. OurSong aspires to be the first touch-point for many creators to mint their first NFT, making it easy for them to capitalize on this powerful technology, acting as a bridge between artists and cryptocurrency technologies.

“We want to democratize NFTs for the masses, and that starts with one of the biggest challenges for first-time users: overcoming a complicated process to buy your first digital collectible,” said Chris Lin, CEO of Our Happy Company, the creator of OurSong. “By bringing Circle’s infrastructure into OurSong, we’re making creating or buying your first NFT as simple and straightforward as purchasing a digital album or placing your next delivery order.”

The OurSong mobile app is available in English, Traditional Chinese, Bahasa Indonesia, and Japanese languages on the Apple App Store and Google Play. Additional language support is on the way. For more information, please visit www.oursong.com.

About Circle

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce, and financial applications worldwide. Circle is the principal operator of USD Coin (USDC), one of the fastest-growing dollar digital currencies powering always-on internet-native commerce and payments. Today, Circle’s transactional services, business accounts, and platform APIs are giving rise to a new generation of financial services and commerce applications that hold the promise of raising global economic prosperity for all through the frictionless exchange of financial value.

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About OurSong

OurSong began as a blockchain research project at the Ideation Lab of KKCompany, Asia’s leading media technology company, which launched the world’s first on-demand music streaming services in 2004. OurSong is constantly exploring ways to discover and develop new business models and is expanding its scope of business to include music streaming, live events, technology services, content, investments, and more in the digital entertainment space. OurSong is part of Our Happy Company.

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